The ceiba: why we chose this tree as a symbol of identity

In many cultures across Africa and the Americas, the ceiba is a sacred tree: a meeting point, a refuge and the memory of communities. That is why it lies at the heart of our visual identity.

Its roots, which spread visibly across the ground, represent the bonds that sustain those who share a common origin even though an ocean separates them.

To embrace the ceiba is to recognize that our histories are intertwined and that the future is also built by caring for what gives us roots.